About us
QuillBot was founded in 2017 with the mission of helping students and professionals, especially those learning English, strengthen their writing. Today, QuillBot is on a mission to make written communication better and more efficient. With over 56 million users worldwide, QuillBot empowers people to write without limits. The platform offers a suite of AI-powered tools, including paraphrasing, grammar checking, summarising, and more to help users communicate more effectively across languages and cultures. With a dedicated team of 190 employees, QuillBot continues to innovate, enabling users to enhance their writing and express themselves with clarity and confidence. “Write without limits” is at the core of everything we do at QuillBot.
Position Overview: We’re looking for an experienced ASO/SEO Specialist with 3–5 years of experience in driving organic growth for websites and mobile apps. The ideal candidate should have a strong grasp of app store optimization (ASO) and current ASO ranking factors, as well as in-depth knowledge of SEO fundamentals, including technical and off-page SEO. The primary focus of this role will be on ASO and extension-related initiatives (around 80%), with the remaining 20% supporting SEO efforts as needed. This position demands a data-driven, analytical mindset with proficiency in reporting tools, insight generation, and performance optimization.
Key Responsibilities:
ASO Responsibilities [80%]:
Ability to work independently and in a self-directed manner.
Execute and manage App Store Optimization across Google Play and the Apple App Store.
Also responsible for store optimization on platforms like the Chrome Web Store, Microsoft Store, and other relevant marketplaces to boost reach and visibility.
Conduct keyword research, competitor analysis, and market research for app listing optimization.
Optimize app titles, descriptions, screenshots, icons, and video previews to improve visibility and conversion.
Optimize extensions metadata, visuals, and descriptions to improve discoverability.
Perform A/B testing on app store creatives and metadata to maximize install rates and engagement.
Track and analyze performance using ASO analytics tools like AppTweak, App Radar, and App Annie, and prepare monthly performance reports.
Understanding of mobile marketing strategies to enhance user acquisition and engagement.
Draw insights from data to identify improvement areas and propose experiments.
SEO Responsibilities [20%]:
Perform comprehensive keyword research, competitive analysis, and on-page optimization.
Work on technical SEO audits, identify and resolve issues related to crawlability, indexing, and website health.
Execute off-page SEO strategies, including link-building, content outreach, and partnerships.
Monitor organic traffic trends, keyword rankings, and search visibility using tools like Google Search Console, SEMrush, Ahrefs, and Google Analytics.
Stay updated with Google algorithm updates.
Track, report, and analyze website analytics (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) and prepare monthly performance reports.